Legal
Privacy Policy
Last updated: April 2026
Introduction
OVA ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.
We are registered in England and Wales and operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
Information We Collect
We may collect the following types of personal information:
Personal identification information: Name, email address, phone number, shipping address, and billing address when you place an order or create an account.
Payment information: Credit/debit card details are processed securely through our payment provider (Shopify Payments/Stripe). We do not store your full card details on our servers.
Technical data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform when you browse our website.
Usage data: Information about how you use our website, products, and services, including pages visited, time spent on pages, and navigation paths.
How We Use Your Information
We use the information we collect to:
Process and fulfil your orders, including sending order confirmations, shipping notifications, and tracking information. Communicate with you about your orders, respond to enquiries, and provide customer support.
Improve our website, products, and services based on your feedback and usage patterns. Send you marketing communications (only with your consent), including information about new products, promotions, and offers.
Comply with legal obligations and protect against fraudulent transactions and other illegal activities.
Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files placed on your device that help us provide a better user experience.
Essential cookies: Required for the website to function properly, including maintaining your shopping cart and processing checkout.
Analytics cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
Third-Party Sharing
We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:
Service providers: We share information with trusted third parties who assist us in operating our website, conducting our business, or servicing you (e.g., payment processors, shipping carriers). These parties agree to keep this information confidential.
Legal requirements: We may disclose your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others' rights, property, or safety.
Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this privacy policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.
Order information is retained for a minimum of 6 years for tax and accounting purposes in accordance with UK law. Marketing data is retained until you unsubscribe or request deletion.
Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can request that we correct any inaccurate or incomplete data.
Right to erasure: You can request that we delete your personal data, subject to certain legal exceptions.
Right to restrict processing: You can request that we limit how we use your data.
Right to data portability: You can request a copy of your data in a structured, commonly used format.
To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days.
Questions?
If you have any questions about this Privacy Policy, please get in touch.
OVA Headquarters7 Exchange Quay, Salford, M5 3EP, United Kingdom